The new trade fair concept points the way to a future in which the character of the trade fair will evolve from a pure sales event to a customer-oriented, emotionally staged production and discourse-based design platform.
A development that is welcomed by leading brand-name manufacturers:
Paul Flowers, Grohe AG
Volker Streckel, Design Post
Jörg Loew, burgbad AG
Marina Brüssel, Aqua Cultura
Rafael Dziurka, Room Doctor
Andreas Dornbracht, Aloys F. Dornbracht GmbH & Co. KG Armaturenfabrik
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