pure village

In the second part of the interview Dick Spierenburg, creative director of the imm cologne project “Das Haus – Interiors on Stage” talks about expectations of the project and draws a comparison to the former imm cologne project “ideal house”.

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Dick Spierenburg is Creative Director of the imm cologne’s new design highlight: “Das Haus – Interiors on Stage”. For the first installation, he has invited London design studio Doshi Levien to build a sort of turnkey vision of what living in one’s own four walls can be like in the midst of the Pure Village hall. In the interview Dick Spierenburg talks about his decision for Doshi Levien and the basic idea of this project.

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How did you proceed with the design for the imm cologne?

Nipa Doshi: We worked with intersecting volumes of the kind you might find in industrial buildings to create fragmented spaces. For the structuring elements, we’re thinking of walls with different degrees of transparency and frames with mesh-like coverings, rather like Indian jalis. The spaces are connected via windows, and there are steps that lead down from various living levels to a central courtyard.

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Anglo-Indian designer couple Nipa Doshi and Jonathan Levien will be creating a large-scale interior design installation at the imm cologne 2012. In the midst of the planning phase for “Das Haus – Interiors on Stage”, they talked to us at their London studio about their vision of individual forms of living, merging spaces and organically evolved houses. Their design is a collection of interweaving functional spaces, rather like a collage of real architecture, different cultures and original imaginings. An interior perspective.

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Dick Spierenburg studied architecture at the Technical University of Delft and has been working as a designer since the late 1970s. As co-founder of the Nederlands Interieur Collectief, he promotes collaboration between Dutch design manufacturers and importers. After working for architecture and urban development firm Bo.2, he ran his own design studio with Karel Boonzaaijer from 2001 to 2008. He designs furniture for private interiors and offices for clients like Artifort, Arco or Moroso and works for Koelnmesse in the capacity of Art Director.

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Dick Spierenburg is one of those designers with a wide-ranging sphere of activity who knows how to respond to media and consumer interests alike. The Dutchman developed the architecture of the new Pure Village trade fair project for Koelnmesse. Spierenburg hopes his exhibition concept will underline the imm cologne’s development from furniture show to interior design fair.

At imm cologne 2012, Pure Village will be hosting a new guest: the design installation “Das Haus – Interiors on Stage” of the design studio Doshi Levien. In the interview Dick Spierenburg explains why the new imm cologne project is installed in the middle of Pure Village and what visitors can expect at hall 3.2 in 2012.

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To go by the name, it should have been a quiet, idyllic little place amidst the hustle and bustle of the fair – but it wasn’t. There was simply too much going on. more…