Cologne, January, 13-19, 2014
The imm cologne has a new stage for exceptional interior design concepts – for products that embody a vision, for design objects that set benchmarks, but also for innovative materials and experimental studies. The new format met with a good response as soon as it was presented, especially amongst leading brand-name companies who find the concept of an open platform with a gallery-like character highly appealing.
The new internet platform of the D3 design talents, that was installed for the first time at the imm cologne 2011, is well accepted by the young creative.
With furniture that oscillates between exotic charm and purist contours, Nipa Doshi and Jonathan Levien aren’t just bringing a whole new look to the world of interior design, they’re giving it individuality as well. Their installation “Das Haus – Interiors on Stage”, which the two young designers are busy planning for the next imm cologne, also looks set to be a very personal statement.
The reason modernist architecture is so topical again today is that – perhaps for the first time ever – it is compatible with many people’s desire for open living spaces, a more flexible organisation of their lives and aesthetics with a bearing on the present. Today we want to live the way Mies van der Rohe and Le Corbusier proposed. But also the way Nipa Doshi and Jonathan Levien depict in their installation for “Das Haus – Interiors on Stage”: in an individual, lively home with cultural echoes. In a house that permits privacy and publicness, that connects the kitchen, eating and working zones, family and friends, areas of retreat and shared wellness experiences in an individual way.
Starting in 2012, the international interior design fair imm cologne will again be hosting a major design event: “Das Haus – Interiors on Stage”. The project focuses on the design of an artificial living situation within the trade fair – public and yet very personal living space designed by Doshi Levien. The London-based design team will be kicking off the new format in January 2012.
