Cologne, January, 14-20, 2013
“Paradise” by Coldplay pours out of the speakers of the Pure Village stereo system, helping the trade fair construction workers get into the groove as they erect “Das Haus” for koelnmesse’s new design event of the same name. There are however frequent interruptions to this musical accompaniment: the squealing of circular saws, the sounds of hammering and drilling and the voices of the construction workers as they call to one another across the hall.
Most of the cubes are already standing, the structure that will be shaping Pure Village 2012 is already discernible. A big open space in the middle of Hall 3.2 is the only indication that there’s still something special in the offing. And this is exactly where the foundation stone for koelnmesse’s new design event “Das Haus – Interiors on Stage” is to be laid. A few days before Christmas Eve, the imm cologne’s Creative Director Dick Spierenburg came by to see how things were progressing for himself and clarify the final details with the construction manager.
In the second part of the interview Dick Spierenburg, creative director of the imm cologne project “Das Haus – Interiors on Stage” talks about expectations of the project and draws a comparison to the former imm cologne project “ideal house”.
Dick Spierenburg is Creative Director of the imm cologne’s new design highlight: “Das Haus – Interiors on Stage”. For the first installation, he has invited London design studio Doshi Levien to build a sort of turnkey vision of what living in one’s own four walls can be like in the midst of the Pure Village hall. In the interview Dick Spierenburg talks about his decision for Doshi Levien and the basic idea of this project.
Dick Spierenburg studied architecture at the Technical University of Delft and has been working as a designer since the late 1970s. As co-founder of the Nederlands Interieur Collectief, he promotes collaboration between Dutch design manufacturers and importers. After working for architecture and urban development firm Bo.2, he ran his own design studio with Karel Boonzaaijer from 2001 to 2008. He designs furniture for private interiors and offices for clients like Artifort, Arco or Moroso and works for Koelnmesse in the capacity of Art Director.
Dick Spierenburg is one of those designers with a wide-ranging sphere of activity who knows how to respond to media and consumer interests alike. The Dutchman developed the architecture of the new Pure Village trade fair project for Koelnmesse. Spierenburg hopes his exhibition concept will underline the imm cologne’s development from furniture show to interior design fair.
At imm cologne 2012, Pure Village will be hosting a new guest: the design installation “Das Haus – Interiors on Stage” of the design studio Doshi Levien. In the interview Dick Spierenburg explains why the new imm cologne project is installed in the middle of Pure Village and what visitors can expect at hall 3.2 in 2012.
To go by the name, it should have been a quiet, idyllic little place amidst the hustle and bustle of the fair – but it wasn’t. There was simply too much going on. more…
At least on the drawing-board, the Pure Village trade fair community has already been standing for almost a year: the decision to continue with the new presentation format was made shortly after last year’s interior design show. And by summer 2010, exhibition designer Dick Spierenburg and the organisers of the imm cologne were almost finished with their planning: many of the exhibitors wasted no time securing themselves a place in the interior design village. more…
