pure village

In the second part of the interview Dick Spierenburg, creative director of the imm cologne project “Das Haus – Interiors on Stage” talks about expectations of the project and draws a comparison to the former imm cologne project “ideal house”.

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Dick Spierenburg is Creative Director of the imm cologne’s new design highlight: “Das Haus – Interiors on Stage”. For the first installation, he has invited London design studio Doshi Levien to build a sort of turnkey vision of what living in one’s own four walls can be like in the midst of the Pure Village hall. In the interview Dick Spierenburg talks about his decision for Doshi Levien and the basic idea of this project.

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The use of bentwood for excellent seating comfort has always been a hallmark of Thonet‘s seating furniture. Introduced three years ago, Stefan Diez‘s 404 chair series has further developed this theme, using new wood processing techniques and building a bridge between tradition and contemporary interior design. Thonet has extended the successful 404 collection with two new and distinctive designs: the 405 PF and the 406 PF padded armchairs, furniture that provides relaxing seating comfort for the home as well as for hotels, restaurants and bars.

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How did you proceed with the design for the imm cologne?

Nipa Doshi: We worked with intersecting volumes of the kind you might find in industrial buildings to create fragmented spaces. For the structuring elements, we’re thinking of walls with different degrees of transparency and frames with mesh-like coverings, rather like Indian jalis. The spaces are connected via windows, and there are steps that lead down from various living levels to a central courtyard.

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Pure Village is an offshoot of the “pure” segment in the neighbouring Hall 11 more than in name only. In the tightly packed Pure Village, design is the binding element between different areas of interior design. With the successful introduction of this new exhibition format in Hall 3.2 two years ago, the Cologne trade fair established an interdisciplinary design platform which takes the transformation of imm cologne into an all-inclusive furnishings exhibition one step further. Here, exhibitors from a wide range of industries, young designers and design labels, as well as a major new design event, present innovative product concepts and furnishing ideas in a highly compact form.

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