Design lives from a constant stream of new ideas. And sometimes from the reinvention of old ones. What’s crucial is a constant change of perspectives that questions what has already been achieved, penetrates beyond established aesthetics and ventures to suggest new approaches. Experimental design thus fulfils an important function for the entire discipline – by ensuring continuous input.
The international newcomer competition [D3] Contest has been a constant for trade visitors and exhibitors at the imm cologne for years. At the coming interior design fair, the contest for young designers will be celebrating its ten-year anniversary.
The next-generation designers take a self-confident approach to new technologies and are more than willing to improvise when it comes to turning experimental ideas into prototypes. Many designers have come to terms with the idea of turning their product ideas into reality single-handedly, either as spectacular one-offs or in small editions. This has led to the development of an aesthetic language that is less indebted to industrial considerations and even less inclined to compromise. Humorous, unconventional, flamboyant, ambitious, visionary and sometimes just ingeniously simple – that is the face of young design today. The following example offer a foretaste of what the contest has in store.
The exhibition at the international furniture and interior design fair imm cologne sparkles with creativity and has established itself as a talent forum and creative powerhouse that is highly regarded by the industry and design scene alike. Also for visitors to the imm cologne, D3 Design talents has developed into a real highlight in recent years, bringing fresh impetus to the interior design sector with creative ideas, abundant talent and fresh perspectives. The following example offer a foretaste of what the contest has in store.
The talent forum [D³] Design talents is always a pretty unconventional affair. In the midst of the hustle and bustle of the international furnishing fair imm cologne, young designers from all over the world present their original product ideas alongside the big names of the interior design sector. The following examples offer a foretaste of what the contest has in store.
Pure Village is an offshoot of the “pure” segment in the neighbouring Hall 11 more than in name only. In the tightly packed Pure Village, design is the binding element between different areas of interior design. With the successful introduction of this new exhibition format in Hall 3.2 two years ago, the Cologne trade fair established an interdisciplinary design platform which takes the transformation of imm cologne into an all-inclusive furnishings exhibition one step further. Here, exhibitors from a wide range of industries, young designers and design labels, as well as a major new design event, present innovative product concepts and furnishing ideas in a highly compact form.