pure village

Design concept

Pure Village is a trade fair concept featuring a very different type of hall layout. At a traditional trade fair, the halls are laid out in a grid-like fashion, with each exhibitor allocated his own pitch, where he can then erect his stand.

In Pure Village, however, things are different!

Just like in a village, the roads are not parallel but rather lead to the centre, the village square, where there are lots to see and do.

In Pure Village, all the spaces feature a coordinated design. Although they are all similar, they are not identical and can vary in, for example, height and colour. All the spaces are ready-designed, thus giving exhibitors the freedom to concentrate purely on product presentation.

There is a range of options for exhibitors to personalize the stands. Walls can either be erected or left open and can be made of hard materials or fabric.

imm cologne has created an exciting readymade environment in which exhibitors can immediately concentrate on presenting themselves and their products in the best possible light. In Pure Village, the emphasis lies on the presentation of reduced product lines and fascinating interior design concepts.

The area in the middle of Pure Village will provide a focal point for lots of activities as well as a permanent meeting place for exhibitors and trade fair visitors, with a bar and lounge right alongside. An area of this marketplace is given over to a theatre for presentations, lectures and other events.

Pure Village will provide a new and creative impulse for imm cologne. It creates a pleasant environment for exhibitors and an atmosphere in which trade fair visitors feel comfortable and receptive to new and inspiring trends — both as the guests of exhibitors and of Koelnmesse!

Pure Village has been conceived and designed by Dick Spierenburg, who has been acting as creative consultant to imm cologne since February 2009. In addition to working as a product and interior designer, he has also experience in the creation and organization of exhibition concepts for international interior design brands in Amsterdam and Cologne.