pure village

This design philosophy emerged in the 90s in the context of the English Avantgarde. The goal was to develop demonstratively simple aesthetics relating to objects and products – as a rejection of the trend towards luxury and consumerism of the 80s. In addition to artists like Ron Arad and Tom Dixon, the main representative of this movement is Jasper Morrison. The “Back to Basics” style developed out of “New Design” and is characterised by rough materials such as untreated steel, plywood or concrete, experimental or minimalist forms and the manufacture of ready-made products from available materials. This style is not motivated so much by a renunciation of consumption, but rather by the call for selective consumption and a greater emphasis on quality.

Balance describes a state of equilibrum among several elements. If two design features are equally weighted, this can be described as a state of balance – for example when a material appears solid despite its slim shape or when organic expressiveness and geometric clarity result in a harmonious overall appearance.

Accurate, carefully calibrated, harmonious – and consequently non-dynamic, motionless, and non-directional. None of the design or style elements is over-proportioned or overly accentuated. A balanced use of forms creates a harmonious proportion between different elements (such as geometric shapes) or styles. A balanced composition exudes an air of contentment.

Opposite of simple; a Baroque design signifies the use of lush, decorative shapes, elegant curves and tendriled ornaments in the historic Baroque style (approx. 1580/1600 to 1730/1750). In this epoch, design wasn’t considered as the expression of a function, but as its disguise, adornment or glorification. The term Baroque, coined in the 18th/ 19th century, is derived from the Portuguese “barucca” or the Italian “barocco” (oblique,peculiar). Ornaments are capturing our attention once again, which is why Baroque designs are being reintroduced and set in contrast with those of the modern world.

Bauhaus (from the German Bau = construction, architecture + Haus = house) is the name for Germany’s most famous school of art, design and architecture in Classical Modernity. It operated from 1919 to 1933 – first in Weimar, then, from 1925 to 1932 in a new building in Dessau designed by Walter Gropius, and finally in Berlin. Closed down by the National Socialists, the school and its students spread all over the globe, exerting a significant influence on the international world of architecture, art and design. The International Style in architecture (also called “Neues Bauen” = new building) and modern product design are partly rooted in the Bauhaus. Walter Gropius, founder of the Bauhaus school, envisioned the creation of a contemporary union of art and technology in order to make art accessible to the entire population and to transform it into a mass movement. To this end, newly developed simple forms and new materials such as steel pipes were used which were suitable for industrial mass production. Typical style features of the Bauhaus include simple geometric shapes and the exclusive use of fundamental colours in combination with black, grey and white. This functionality-oriented design was considered a means of overcoming stylistic differences and optimising industrial production in favour of affordable products. The new furniture and light buildings were designed to convey a modern approach to life among the working class. However, Bauhaus functionalism instead became the style of a small, intellectual elite. In addition to Gropius, important representatives of the Bauhaus were Mies van der Rohe, Marcel Breuer and Wilhelm Wagenfeld.

His distinctive work features romantic flower themes and fairy worlds filled with unicorns, deer and elves. Tord Boontje’s design world is poetic, playful and colourful. His designs are all products of his imagination, but he consciously refers to images from the 18th and 19th century. With this source of inspiration, Boontje translates ancient techniques into the present industrial manufacturing context. He employs stylistic devices of multiple artists from past epochs and is therefore considered a student of eclecticism. The origins of his designs lie in craftworks but his methods are modern. Tord Boontje was born in Enschede, Netherlands in 1968. He studied industrial design at the Eindhoven Design Academy and the Royal College of Art, London. In 1996 he founded his first design studio in London together with his wife Emma. Boontje’s works are displayed in renowned museums such as the Institute of Modern Contemporary Arts or the London Tate Gallery. He works for famous companies like Moroso, Swarovski and Alexander McQueen.
www.tordboontje.com

A brand is a legally protected designation of commercial products. It identifies the manufacturer or commercial enterprise to guarantee the origin and the consistent quality of a product. A brand is characterised by a consistent level of quality, design, style and price. With consistent corporate design and authentic corporate identity, a brand can become a factor which off ers reliability and familiarity to consumers.